Book Update – Running Lean

I want to take a moment to provide a quick update on the progress of my book since I had initially hoped to have it published by now. I knew going in that writing a book would be a beast. I just hadn’t anticipated how big an undertaking this could be.

What is it about?

The book details a workflow or methodology for launching new products (web applications). It is a synthesis of 3 core methodologies: Bootstrapping, Customer Development, and Lean Startup.

The basic premise is that launching new products is inherently chaotic and uncertain, but at any given point in time, there are only a few things that truly matter. The book covers the path from idea to launch to product/market fit and defines a set of success metrics and how to measure them at each stage.

It is based on my own rigorous application of bootstrapping, customer development, and lean startup techniques to my products which I blog about here.

How is the book different from the blog?

Some of the delay in publishing has actually been quite good for the book. The blog is a near-realtime account of my lessons learned taking several theories to practice. Mistakes were made and things could certainly be improved. Such is life in a startup. The book not only presents these experiences in a more coherent flow but also refines and reorders pieces so they benefit from retrospective learning.

In other words, this is the workflow I would use for my next product – which incidentally I might be announcing soon.

When will the book be published?

The good news is that the outline has been finalized and a lot of the content is already written down. I also recently started running a set of “Running Lean Workshops” which has been a great way to further test and refine the content. What’s left now is editing, editing, and more editing.

More than likely I will start releasing the book piece-meal within the next 4-6 weeks.

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  • Bob Walsh

    Ash – I know we talked about this on the podcast, but I want to do all I can to encourage/help you get this book done: I think from you writing here and the outline, this will be a great book.

    My only piece of advice after writing 5 books The Web Startup Success Guide (…) was the latest one is this: Write. Every. Day. By doing so, you keep the project active in your mind – cuts way down on switching time, makes it easier to have good ideas along way, etc.

    Also, watch for spammers here – look at your recent comments sidebar: Automotive head lights? :)

  • Ash Maurya

    Thanks for the advice Bob. It is hard to schedule writing every day but I am at least editing/reviewing everyday.

  • Rita Lee

    Please hurry! I read the preview (compliments of Lean Startup Bundle from AppSumo) and it caught my attention. Eager to read the rest of the book as you make these concepts very digestible and quick to read. I especially appreciate your brevity. Good luck finishing.

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