Case-Study: How A Scrappy Bootstrapped Team In The Middle Of Nowhere Used Lean Startup To Achieve Startup Success

This is a great case-study on the “big middle” by Garrett Moon, TodayMade.

I often talk about how most customer learning happens at the tail-ends of the product development cycle – while you’re gathering requirements and after you release your product. There is a “big middle” where the temptation is high for spending several weeks, months, years building and perfecting the solution. This is often where we also go astray and either build too much or build the wrong product.

How We Use Lean Stack for Innovation Accounting

I introduced Lean Stack in my last 2 posts. This is a follow-up on how we are using Lean Stack today as our Innovation Accounting framework.


How to Get Early Customers to Respond to Your Cold Emails

This is a guest post from Robert Graham – a solo bootstrapper who blogs about the experience. Robert has been working in software since 2005. He is a Ph.D. dropout who spent time working for Google. Someday he ‘d like to work for himself. You can learn more about his approach to developing customer relationships […]

Deconstructing Lean Startup: Four Perspectives

(This is a guest post by Lukas Fittl – a fellow Lean practitioner and Spark59er.) Enjoy… -Ash) When new entrepreneurs are introduced to Lean Startup I can often sense their confusion: What is Lean Startup? Structured approach? Set of principles? Cargo cult? It sure is a good marketing buzzword. And from reading the book its […]


The Lean Stack – Part 2

Last time, I outlined the thought process behind the Lean Stack and provided a 3000-foot overview of the toolset. In this post, I’m going to dive a little deeper into the process flow and end with a concrete case-study.

The Lean Stack – Part 1

Even though running experiments is a key activity in Lean Startups, correctly defining, running, and tracking them is hard. After a few iterations and a lot of testing, we have developed a process that works for us and half a dozen other startups – something we’re calling a lean stack.


Why Lean Canvas vs Business Model Canvas?

I often get asked why I created a different adaptation from the original Business Model Canvas by Alex Osterwalder. Lately, this question has bubbled up in frequency which is why I decided to take the time to outline the thought process that went into creating Lean Canvas.

Spark59 Manifesto

In his book, The Lean Startup, Eric Ries describes the constant challenge entrepreneurs face between “Pivoting and Persevering”, but he doesn’t describe the even harder challenge of deciding when to hit the reset button.